Category Archives: Event Seeker

Guide to Euro 2021

by Mike Koeshartanto

The European Championships, Europe’s premier tournament for the continent’s national teams, is weeks away! Great news for soccer fans across the world. As we approach the competition you may have some questions about the schedule, where and how to watch, and more. Don’t fret! We’ve pulled all the info you…

May 11, 2021

FIFA Women’s World Cup – By the Numbers

by Mike Koeshartanto

And just like that, the FIFA Women’s World Cup is over. As you all know, the U.S. won their second consecutive title and fourth overall. What better way to recap the tournament than by pulling some intriguing storylines in numerical form! Behold, our FIFA Women’s World Cup – By the…

July 16, 2019

UNDERSTANDING SOCCER FANDOM

by John Guppy

BREAKING NEWS: Soccer fans are not homogenous. A simple insight, yet an extremely important one when it comes to marketing to the soccer audience in the U.S. Beginning in 2013, Gilt Edge Soccer Marketing set out to better understand soccer fans based on their interest and connection to the sport….

September 19, 2018

Welcome to the Age of the “Friendly Derby”

by Chris Stearns

The Manchester Derby in Houston. El Clásico in Miami. These aren’t dreams. These are actual matches that took place on American soil this summer during the annual International Champions Cup. They’re also big business and something that might become a more regular thing in the future. Derbies are the most…

August 14, 2017

2017 Digital Soccer Fan Report

by Mike Koeshartanto

Another year is in the books and soccer’s imprint on America continues to grow and strengthen. From Copa America Centenario to MLS to the Premier League, fans both new and old are watching, supporting, following, and engaging in soccer at an increasing level. Last year we dove into an overall…

April 19, 2017

All Roads Lead to Columbus: A Personal Discovery of USA vs. Mexico

by Mike Koeshartanto

Last Thursday I finally made a decision to pull the trigger on buying a ticket to the U.S. – Mexico World Cup Qualifier in Columbus. I had gone back-and-forth all week and it finally dawned on me that I’d probably regret not going to another ‘dos a cero’ match (oops…),…

November 14, 2016