Ahead of the UEFA Champions League Final, Chelsea seized an opportunity to lean into their global THIS IS OUR PRIDE campaign. This season the campaign came to life in a variety of ways and celebrates both the team and club itself. Last week the campaign took a bit of an…
Soccer fandom in the U.S. continues to evolve as its roots grow deeper in generations young and old. Telling these stories in a country where team fandom is as diverse as the residents is compelling content. What do fans look like? Where do they live? What unique stories do they…
We reached out to our friends at Soccer.com for insights into the highest-selling soccer jerseys of 2020. As you may recall, we released a top 10 jersey sales list in 2019 and were anxious to see how things have changed. Different from last year, the majority of 2020 sales to-date…
The Premier League officially kicked off this past weekend with a full slate of games. 2018/19 runners-up Liverpool opened the match weekend with a 4-1 victory over newly-promoted Norwich. However, they were quickly upstaged by current champions Manchester City who opened their title defense with a 5-0 victory over West…
The Premier League season wrapped up on May 12th with Manchester City claiming the crown for the second season running. Earlier in the week, Liverpool and Tottenham booked a date in the Champions League Final while London rivals Arsenal and Chelsea did the same for the Europa League Final. However,…
Ever since the world watched a 14-year old Freddy Adu make his professional debut in MLS in 2004, fans in the U.S., as well as the global soccer community, have longed for an American superstar on the world’s stage. From his small screen debut in the memorable Sierra Mist ad…
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