Category Archives: Alex Morgan

Brand Ownership: U.S. Women Take Control of Their Image

by Mike Koeshartanto

As an athlete, what’s the pinnacle of fame? Is it winning championships and selling jerseys or is it creating a lasting brand in the vein of your image? A strong argument can be made that athletes can’t have one without the other and a long list of athletes like Michael…

June 10, 2019

FOX SPORTS & Twitter Look to build on partnership for 2019 FIFA Women’s World Cup

by Cody Kuiper

During the 2018 FIFA Men’s World Cup, FOX Sports ventured into new territory with their coverage and live broadcasts on Twitter. In 2019, they’re taking that same model to France. The broadcaster will be streaming FIFA Women’s World Cup Now live from Paris for the 2019 FIFA Women’s World Cup,…

January 11, 2019

UEFA and the Power of Strong

by Matt Clay

UEFA recently launched the #WePlayStrong campaign geared toward empowering girls through the sport of soccer. Highlighting that “Football is more than just fun” and “UEFA wants every girl to feel welcome to come and play, because Together, #WePlayStrong.” Creating a series of amazing videos highlighting young women playing soccer and working…

June 16, 2017

Soccer at SXSW

by John Guppy

Five days at SXSW and there was a lot to take in. Here’s a quick personal summary. Clients. Prospects. Friends. Storytelling. Live video. Influencers. Facebook. Snapchat. Instagram. Twitter. YouTube. Podcasting. Gaming. E-Sports. VR. AR. AI. Mobile. Data. Data. Data. Global. Music. Tacos. Vespa. Shiner Bock. Moscow Mules. More Tacos. Gatorade….

March 17, 2017

?10 Red Hot Soccer Marketing Topics ?

by John Guppy

Like a great holding midfielder, we keep one eye on what’s happening behind us – and the other on the activity ahead. It’s within this spirit, we share our thoughts on ten ? soccer marketing topics that caught our eye in 2016 and we will be paying close attention to in the new year. The…

December 22, 2016

Alex Morgan Live-Streamed First Full Sports Broadcast on Facebook

by John Guppy

In addition to breaking the NWSL attendance record in their first home match, the Orlando Pride and star Alex Morgan set another milestone last weekend when her Facebook page quietly became the first page to stream an entire professional sports event. We’re talking some seriously impressive numbers here as “it…

April 28, 2016