BREAKING NEWS: Soccer fans are not homogenous. A simple insight, yet an extremely important one when it comes to marketing to the soccer audience in the U.S. Beginning in 2013, Gilt Edge Soccer Marketing set out to better understand soccer fans based on their interest and connection to the sport….
Another year is in the books and soccer’s imprint on America continues to grow and strengthen. From Copa America Centenario to MLS to the Premier League, fans both new and old are watching, supporting, following, and engaging in soccer at an increasing level. Last year we dove into an overall…
Recently I had the pleasure of being interviewed by Nick Green for a story in the Los Angeles Daily News which takes a closer look into the American soccer fan. You can enjoy the full read below. Who are American soccer fans and what do they care about? The typical…
The New Battle Hymn of the Republic: Mine Eyes Have Seen the Soccer Glory Instead of talking about MLS preseason or highlighting the Super Bowl ads we loved (Doritos baby, for the win), I decided to write a reflection on two things that, until recently, had not been joined in…
Another year has passed by, and in the soccer world that means another year of a TON of soccer on TV in the U.S. Sometimes it seems as if you can’t get away from it. There are definitely no lack of choices, even without a robust TV package. As an Agnostic…
Understanding your audience is the key to good soccer marketing. At the stadium, what makes them tick? At a store, what makes them pick? Online, what makes them click? For the past three years, we’ve conducted quantitative and qualitative research studies designed to better understand American soccer consumers. For the first time, we are pleased to…