All posts by Mike Koeshartanto

Celebrating Youth Soccer Month

by Mike Koeshartanto

Did you know that September is Youth Soccer Month in the U.S.? If you weren’t aware, this month (September 2015) marks the thirteenth year of national programming from US Youth Soccer designed to raise awareness of youth soccer and the benefits of playing the game. I’d like to take this…

September 01, 2015

Does Rivalry Week Rival Its Name?

by Mike Koeshartanto

As the summer begins to wind down and we move toward the MLS playoffs, the league schedule brings fans another iteration of Heineken Rivalry Week. There are several great rivalries in the league, both old and new (some more real than others), so Heineken Rivalry Week is an exciting time for the league…

August 25, 2015

Viewing Paris Soccer Through Virtual Reality

by Mike Koeshartanto

Virtual reality has become one of the hottest tactics in experiential marketing, though until recently it has been reserved for large-scale programs (with even larger-scale budgets). The introduction of products like Google Cardboard has propelled VR technology to more mainstream marketing use…for the benefit of brands and consumers, alike. Last…

August 04, 2015