All posts by Mike Koeshartanto

FOX, ESPN Up the Ante with MLS Coverage

by Mike Koeshartanto

The complete 2016 MLS schedule was released yesterday, sending fans into a frenzy of analysis and prognostication. Shortly thereafter, two key broadcast partners announced plans to expand and enhance their on-air coverage. A couple exciting points stood out, proving the networks’ continued commitment to our domestic league: 1) FOX Sports debuted its…

January 08, 2016

Air Neymar?

by Mike Koeshartanto

According to the team over at Sole Collector, it looks like Neymar is set to become the first soccer player to be tied to the Air Jordan brand. No sight of the “Neymar Air Jordan 5 Low” just yet, but as a lifelong MJ fan (I think I need to say…

December 21, 2015

Orlando SC is the 2nd Most Googled Soccer Club

by Mike Koeshartanto

Defying expectations has never been more accurate for Orlando City SC, who took Major League Soccer by storm in 2015. The Club can add another milestone to its epic inaugural year. It is ranked No. 2 in Google’s Year in Search of Top 10 Trending Soccer terms.

December 18, 2015

Hispanic Heritage Month in MLS: A Recap

by Mike Koeshartanto

Celebrating Hispanic Heritage Month has been a long-standing tradition in Major League Soccer (MLS). As a fan of the league since 1996, it has been interesting to see the number of ways in which the league and teams have chosen to honor the month-long celebration digitally, in-game, and through local…

October 20, 2015

Putting American soccer in the Driver’s seat

by Mike Koeshartanto

Let’s take a look at the automotive brands leveraging soccer’s surging popularity by partnering with U.S. Soccer and Major League Soccer. In 2013, Chevy and U.S. Soccer announced a three-year deal making Chevy the Official Vehicle Partner of the Federation. This partnership complements Chevy’s global deals with Manchester United and…

September 15, 2015

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