All posts by Mike Koeshartanto

2026 World Cup Host Cities in the USA

by Mike Koeshartanto

FIFA recently finished conducting its site visits to potential 2026 FIFA World Cup host venues ahead of an expected host announcement in early 2022. To get a better sense of which U.S. markets may ultimately be selected among the 17 candidates, we gathered the GESM troops to get a consensus….

September 27, 2021

Impact of Pulisic to Puma

by Mike Koeshartanto

In mid-August, PUMA made a big splash and added American superstar Christian Pulisic to their roster of athletes and celebrities. The German-based, multinational athletic brand is certainly no stranger to the player, having been the apparel supplier of Pulisic’s former Bundesliga club, Borussia Dortmund. Why the move? How does PUMA…

August 31, 2021

2021-22 Premier League Jersey Sponsors

by Mike Koeshartanto

The Premier League is back! After a summer filled with international tournaments, domestic league play is underway, or soon underway, across Europe. What better way to celebrate than outlining PL jersey and sleeve sponsors for each team? As you may expect, the front-of-jersey sponsor category with the most representation is…

August 16, 2021

5 Things to Know About “New Arrival” Soccer Fans in America

by Mike Koeshartanto

When you think about the American soccer fan, who do you picture? White? Yes. Male? Yes. Hispanic? Probably. While all true, the “new arrival fan” – someone who became a fan within the past five years – looks a little different from the established soccer fan. In recent years, the…

July 26, 2021

Insights into Euros, Copa America Interest

by Mike Koeshartanto

After a year delay thanks to the pandemic, the Euros and Copa America were held and, boy, did it feel great to watch high-level international competitions again. Before both competitions are too far in our rearview mirror, we wanted to recap the events and tell a story of interest –…

July 20, 2021

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