All posts by Harrison McIntire

Harrison McIntire

Spanish is the Language of Choice for Soccer Viewership in the U.S.

by Harrison McIntire

The World Cup is a global showcase of sport used as a universal language to connect people from different backgrounds for one simple purpose – love of the beautiful game. As we’ve written in our monthly Soccer on U.S. TV posts and as evidenced by the ever-shifting demographics of this…

June 22, 2018

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Harrison McIntire

The Story Behind PLinUSA’s Man City Influencer Celebration

by Harrison McIntire

Your 2017/18 Premier League Champion is Manchester City. Pep Guardiola masterminded a title-lifting season that shattered nearly every record in the book, including most Premier League points, wins, goals, and longest win streak. On their way to their 3rd Premier League trophy, the club tied their archrival Manchester United for…

May 15, 2018

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Harrison McIntire

Heineken and MLS Extend Their Partnership Til 2022

by Harrison McIntire

Heineken Rivalry Week is going nowhere. On March 20th, MLS announced a 5-year extension of their partnership with the beer producer through the 2022 season. Heineken will continue to have the naming rights for moments like Rivalry Week, activations that surround it, and have digital content integrations, but most importantly…

March 20, 2018

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Harrison McIntire

MLS and Twitter Team Up to Feature Live Matches and Much More

by Harrison McIntire

Last year, MLS took a big step in the digital world when it partnered with Facebook to make about two-dozen games available via the social network. Interestingly, after one season on Facebook, MLS has decided to take its talents to Twitter. Back on March 9th, the organizations announced a partnership…

March 16, 2018

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Harrison McIntire

MLS Live is Ending and Being Added To ESPN+ Suite of Offerings

by Harrison McIntire

Last week we said goodbye to a dear friend but welcomed a new one. MLS LIVE will be coming to an end in favor of ESPN+, Disney’s foray into the world as an OTT provider. Starting this season, all of the matches that would have been available to MLS LIVE…

February 19, 2018

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Harrison McIntire

EA Sports Releases FIFA 18 Digital Fourth Kits

by Harrison McIntire

Mom: “Dinner’s ready” Me: “Alright. Just give me 5 more minutes. I’m just about to finish my game of FIFA.” That was a way too common conversation (or beginning of an argument) I had growing up. Today, it is still a relevant dinnertime ritual for young soccer fans. To the…

December 21, 2017

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