All posts by Griffin Ward

4 Future Uses for Soccer NFTs

by Mike Koeshartanto and Griffin Ward

Non-fungible tokens (NFTs) are all the rage right now. In their current existence, NFTs are almost exclusively limited to digital experiences like art and trading card collecting. However, as NFT and blockchain popularity grow, more and more use cases for soccer NFTs will arise. We’ve put together a few quick…

April 27, 2021

The Airbnb of Soccer Sponsorship is Here

by Griffin Ward

The future of soccer sponsorship may have arrived in the form of Sponsor.Online. Sponsor.Online has bridged the gap between clubs and brands by creating an online marketplace for brands of any size to easily strike a partnership with a soccer club of their choosing. Clubs can easily sign up and…

September 11, 2019

FOX ADDS PRIME TALENT TO FIFA WOMEN’S WORLD CUP NOW DIGITAL SHOW

by Griffin Ward

Live tweeting sporting events just got ten times easier. FOX Sports, the official FIFA Women’s World Cup U.S. English-language broadcast-rights holder, has partnered with Twitter to produce FIFA WOMEN’S WORLD CUP NOW – a program that will live exclusively on Twitter via the @FOXSports and @FOXSoccer accounts. The Twitter program…

May 07, 2019

MLS Differentiating Itself Through Digital Innovation

by Griffin Ward

Major League Soccer is in a unique position in the global soccer community in that it is still maturing and evolving within a crowded North American sporting backdrop. While it doesn’t have the elongated history of MLB or the overwhelming popularity of the NFL, the league does have, however, a…

March 26, 2019

UEFA LAUNCHES YOUTUBE CHANNEL FOR WOMEN’S SOCCER

by Griffin Ward

Europe’s governing soccer body, UEFA, recently launched a new YouTube channel to house its Together #WePlayStrong initiative, which aims to grow girl’s and women’s soccer across its member organization through a variety of original digital content. UEFA has partnered with elite women’s soccer players to act as content creators and…

January 27, 2019

Zlatan leads 2018 list of best-selling MLS jerseys

by Griffin Ward

To nobody’s surprise, LA Galaxy’s Zlatan Ibrahimovic has topped the list of best-selling jerseys on MLSstore.com for 2018, which is another achievement on his spectacular 22 goals and 10 assist inaugural season in MLS. Another designated player in the city of Los Angeles, LAFC’s Carlos Vela took the number two…

October 30, 2018