All posts by GESM Team

Top Soccer Marketing News in 2022

by GESM Team

A lot has happened in the soccer marketing industry in 2022, so use this as a resource to track the biggest stories from new sponsorships and partnerships to ownership and digital media trends. Click the link in the table of contents below to be taken to a particular soccer marketing…

July 05, 2022

NWSL Sponsors for 2022 Season

by GESM Team

The NWSL regular season kicks off next week, so it’s time to familiarize yourself with the brands seeking to leverage the league and its teams to reach teams locally, regionally, and nationally. Before we jump in, here’s a refresher on where things stand with NWSL as the league enters its…

April 20, 2022

Three Takeaways from the 2021 NWSL Season

by GESM Team

The NWSL season ended over the weekend with the newly-crowned Washington Spirit defeating the Chicago Red Stars in extra time in front of over 10,000 fans at Racing Louisville FC’s Lynn Family Stadium. In 2020, as you’ll recall, NWSL created the Challenge Cup and Fall Series in lieu of a…

November 23, 2021

MLS, Liga MX expand Leagues Cup

by GESM Team

Less than a month off the heels of the MLS All-Star Game that saw the best MLS and Liga MX players face off, the two leagues and Concacaf announced the expansion of the Leagues Cup tournament. Starting in 2023, the Leagues Cup tournament will pit all 47 teams in both…

September 22, 2021

Future of North American Soccer Collaborations

Industry Round-Up: Future North American Soccer Collaborations

by GESM Team

In recent years we’ve seen an increased level of collaboration between the North American countries on and off the soccer field. We need only look at the 2026 FIFA World Cup bid, Leagues Cup, and the 2021 MLS All-Star Game format as examples inextricably linking countries despite the on-field rivalry…

August 24, 2021

Most-Attended Soccer Games in U.S. History

by GESM Team

As soccer continues its upward trajectory in this country, we’re showcasing the soccer’s impact spanning multiple decades by assembling a list of the most-attended soccer games in U.S. history. There’s a long history of big-time soccer events drawing big-time crowds in this country and the locations and events you’d expect…

August 16, 2021