All posts by Dillon Payne

MLS Highest Selling Jerseys 2019
Dillon Payne

A Familiar Face Leads MLS Jersey Sales… Again

by Dillon Payne

Last week, Major League Soccer released its list of the top 25 selling jerseys of the 2019 season. The league’s highest-selling jersey goes to… drum roll please… Zlatan Ibrahimović, the league’s most globally recognized star. This marks the second time The Lion has led the league in jersey sales. Finishing…

October 22, 2019

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MLS Body Armor Sponsorship
Dillon Payne

MLS’ Sports Drink Category Quenched by BODYARMOR

by Dillon Payne

Major League Soccer and BODYARMOR have agreed to a four-year, multi-million dollar partnership which will designate the company as the league’s official sports drink partner in the United States starting in 2020. You won’t need to keep your eyes peeled to see the byproduct of the partnership either. Starting next…

September 24, 2019

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MLS St. Louis Expansion
Dillon Payne

St. Louis Awarded Major League Franchise

by Dillon Payne

A week ago, Major League Soccer officially announced St. Louis as the home of the league’s 28th franchise. It’s been a long time coming for a city that is considered one of the cultural epicenters for soccer in this country. But questions remain – will this bastion of American soccer…

August 28, 2019

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Inter Miami Heineken
Dillon Payne

Inter Miami CF Taps Heineken as First Founding Partner

by Dillon Payne

Inter Miami CF has entered into a long-term partnership with Heineken. Through this partnership, Heineken has the designation of Founding Partner and Official Beer of Inter Miami CF. As a Founding Partner, Heineken receives signage, intellectual property rights, and retail activations. Additionally, Heineken receives team access and customizable experiences –…

August 13, 2019

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Budweiser Premier League La Liga
Dillon Payne

Budweiser Partners with Premier League, La Liga for International Growth

by Dillon Payne

Budweiser? More like Bud-WISER am I right? The preeminent beer in domestic sport sponsorship is fresh off their NWSL partnership announcement and continues to make waves in the sport. Through their new Be a King campaign, Budweiser recently announced they are now official partners of the Premier League and La…

July 30, 2019

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Dillon Payne

Visa’s Notable Investment in Women’s Soccer Grows with U.S. Soccer

by Dillon Payne

With the 2019 FIFA Women’s World Cup starting later this week, it’s worth taking a look at brands who are committing to making a serious impact in women’s soccer. Many brands have made a great commitment to women’s soccer during this World Cup year; however, if there’s one brand that…

June 01, 2019

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