All posts by Dillon Payne

Volkswagen’s CHAMP Raises Autism Awareness

by Dillon Payne

In 2021, we helped Volkswagen introduce CHAMP, its telepresence robot, to the world alongside the U.S. Women’s National Team in East Hartford, CT. Our collective goal for CHAMP is to connect children with their favorite players and share their incredible stories with the world. As we reflect, we feel proud…

May 04, 2022

Our First In-Person Activation in 14 Months

by Dillon Payne

For those of you working in marketing, do you remember the last time you or your team activated in person for a brand? We do and, as I’m sure you can relate, that activation feels like an eternity ago. Our last taste of experiential marketing came on March 7th and…

May 18, 2021

Burger King Leverages FIFA & Stevenage FC for Whopping Success

by Dillon Payne

What happens when a QSR brand partners with a middling English soccer club? In the case of Burger King and Stevenage FC… a lot. In one of the more innovative partnerships in recent memory, Burger King helped Stevenage FC go from relative unknown on a global scale to FIFA sensation….

September 22, 2020

St. Louis MLS Club Announces Team Name, Crest

by Dillon Payne

It’s been about a year since we officially welcomed St. Louis as home to Major League Soccer’s 28th club. Since that announcement, the club has been working with local soccer fans, focus groups, and local designers to come to a branding decision that is baked in local sentiment and the…

August 25, 2020

Bimbo Bakeries USA Connects With Philadelphia Union Fans

by Dillon Payne

The pandemic has thrown our industry into a prolonged period of uncertainty. For us, this has shifted the way in which we connect with soccer fans across the United States. Instead of being able to engage MLS fans at an on-site activations aimed at creating a fun and effective brand…

August 11, 2020