All posts by Chris Stearns

Chris Stearns

The World is Excited for the World Cup

by Chris Stearns

Breaking: The world’s population is interested in the World Cup! Ok, this is not breaking news at all. After all the World Cup is the world’s most-watched sporting event as soccer fans from every corner of the globe tune in to watch the world’s best players compete for the ultimate…

April 04, 2018

Read More >>

Chris Stearns

Fox Announces World Cup Television Plans

by Chris Stearns

June 14th is quickly approaching and our excitement is building for the 2018 FIFA World Cup. The USMNT might not be there, but there’s going to be no shortage of talent and storylines in Russia this summer from the 32 teams involved. Even without U.S. Soccer, that’s not stopping FOX…

February 20, 2018

Read More >>

Chris Stearns

LAFC Enter Historic Jersey and Media Rights Partnership with YouTube TV

by Chris Stearns

Jersey sponsors and stadium naming rights are the two most-visible brand partnership deals a club can make. With LAFC set to make their MLS debut next month, both have been hot topics of conversation. Way back in August 2016, LAFC simultaneously broke ground on their new stadium and announced that…

February 06, 2018

Read More >>

Chris Stearns

The FA Cup Could Be A Digital-First Streaming Property in the United States

by Chris Stearns

Media rights will always be major news in the soccer and overall sports world. 2018 will see two of the biggest global soccer competitions change hands. Another lesser-known competition could be making a major shift as well…even beyond the route of traditional television. This summer, FOX will broadcast their first…

February 01, 2018

Read More >>

Chris Stearns

Target Expands Further into Soccer with Umbro Partnership

by Chris Stearns

Last January, Target entered the soccer world with their largest ever push into team sports sponsorship. This January, their commitment to the sport is further increasing thanks to an exclusive kids retail partnership with Umbro. Their initial 2017 investment in soccer ultimately came due to their customers. They noticed trends…

January 17, 2018

Read More >>

Chris Stearns

Major League Soccer Television Headlines Ahead of 2018 Season

by Chris Stearns

It’s hard to believe we’re only two months out from the start of the 2018 Major League Soccer season. It’s a big season ahead with LAFC joining as the 23rd team. They’ll play in the brand new Banc of California Stadium, scheduled to open in April. DC United are finally…

January 05, 2018

Read More >>