All posts by Chris Stearns

Chris Stearns

FIFA 17 Is More Than A Video Game

by Chris Stearns

FIFA 17 came out earlier this week and if you haven’t played it yet, we suggest you make the time. The EA Sports FIFA series is more than just another video game. It’s a cultural phenomenon and has played a huge role in building and shaping soccer fans in the United States throughout its history….

September 29, 2016

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Chris Stearns

Bayern Munich Building Its Way into the Fabric of the American Soccer Market

by Chris Stearns

It was an incredible summer to be a soccer fan in the US. Not only were we hosting Copa America Centenario, but Euro 2016 was on our television, we had both the Men’s and Women’s Olympic tournaments, the MLS playoff race started heating up, and the International Champions Cup returned…

August 24, 2016

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Chris Stearns

English Premier League Week 1 Branding, Social Media, and Televison Highlights

by Chris Stearns

We’re entering the second week of the 2016-17 English Premier League season and the first Friday match of the season. It will be interesting to see both the television ratings, attendance, and social chatter around this test run of Friday matches throughout the season. With the first weekend of matches…

August 16, 2016

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Chris Stearns

Facebook Taps Soccer Teams and Players for Live Video Push

by Chris Stearns

Facebook is obsessed with live video this year as they continue to bet that it’s going to be a big traffic driver for publishers, brands, teams, and eventually ad dollars. Back in March, they tweaked their algorithm to give preference to live video and push it to the top of…

August 02, 2016

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Chris Stearns

Manchester City Continue to Lead Way for EPL Digital

by Chris Stearns

Manchester City have had a strong digital presence for many seasons now and ahead of the 2016-17 English Premier League starting in just over a month, we wanted to highlight some ways they’re continuing to be a front-runner in using digital and social media to connect with fans all over…

July 08, 2016

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Chris Stearns

Euro 2016 is here and so are the commercials

by Chris Stearns

The “summer of soccer” rolls on with the 2016 edition of the European Championship kicking off today, one week after the Copa America Centenario kicked off. The host country France is the favorite in the tournament, which is the first to be played with an expanded field of 24 teams….

June 10, 2016

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