AS Roma are on a mission to become one of the world’s most fan connected clubs. With the launch of their new website, the Italian club have taken a major step toward directly and transparently embracing their supporters. The site was designed based heavily on fan feedback gathered through various channels including Reddit – an often overlooked social platform. Much of the featured content is fan-curated helping place the supporter at the heart of the club.
Categories: Europhile, Soccer Marketing, Social Media