Casey H. Moore

AS Roma Eye Title As “World’s Most Connected Club”

AS Roma are on a mission to become one of the world’s most fan connected clubs. With the launch of their new website, the Italian club have taken a major step toward directly and transparently embracing their supporters. The site was designed based heavily on fan feedback gathered through various channels including Reddit – an often overlooked social platform.  Much of the featured content is fan-curated helping place the supporter at the heart of the club.

Jeff Beer’s latest feature in FastCo. Create outlines how Roma is becoming a social and digital powerhouse in greater detail.

Categories: Europhile, Soccer Marketing, Social Media