Scott Hutchison

A Holiday Gift For Soccer Marketers

Understanding your audience is the key to good soccer marketing.

At the stadium, what makes them tick? At a store, what makes them pick? Online, what makes them click?

For the past three years, we’ve conducted quantitative and qualitative research studies designed to better understand American soccer consumers.

For the first time, we are pleased to share findings from our most recent survey publicly. Consider it a really awesome holiday gift (we assure you it’s more fun than an ugly sweater and more tasty than a fruitcake).

This “Soccer In America 2015” study is comprised of 1,000 soccer consumer interviews nationwide. Respondents with a minimum age of 13 years completed an online questionnaire conducted during a one-week period in October 2015.

Please provide your email address below to receive your copy of the report.

Soccer In America Report Request


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