MLS Sleeve, Shorts Sponsors
Mike Koeshartanto

2020 MLS Sleeve & Shorts Sponsors

MLS returned to action after a four-month quarantine pause and, as part of the return, teams have welcomed a slew of new jersey sponsors. We recently highlighted the new opportunity presented to teams as the league eased restrictions on where sponsor logos could be included. Why provide teams additional resources or jersey real estate to sell sponsorship?

Additional uniform ad space is important for several reasons, the most obvious of which is additional revenue sources for teams that could use an economic boost. More sponsors can often indicate the health of an organization or team as brands want to align themselves with a team that has ardent local or regional support. Another reason why additional sponsor opportunities is important is, as a result of the global pandemic, a lot of teams and their brand partners have missed out on contractual assets.

What sleeve, shorts sponsors have MLS teams added?

We entered the 2020 season with sleeve sponsors allowed in MLS for the first time since the 1996 season. Five teams – Atlanta, D.C., Kansas City, LAFC, and Toronto – took advantage. Now, every team in the league has at least one sleeve partner and several have added a short sponsor, as well. See the full rundown below.

Team Sleeve 1 Sleeve 2 Shorts
Atlanta United FC Piedmont Healthcare* Truist Napa Auto Parts
Chicago Fire FC Motorola CIBC
FC Cincinnati Cintas First Financial Bank
Colorado Rapids Western Union World Financial Bank
Columbus Crew SC Scotts Miracle-Gro OhioHealth
D.C. United Caesar's Entertainment* Gainbridge Events DC
Houston Dynamo Kroger Couchatta Casino Resort
Los Angeles FC Target* Target Truly Hard Seltzer
LA Galaxy Herbalife Nutrition Dignity Health
Inter Miami CF Baptist Health Coca-Cola
Minnesota United FC Allianz Bell Bank
Montreal Impact Saputo Frigo Cheese Heads
New England Revolution Santander Gillette
New York City FC Ford AT&T
New York Red Bulls Yanmar Yanmar
Orlando City SC Exploria Fairwinds Credit Union
Philadelphia Union Subaru Thomas'
Portland Timbers Key Bank AT&T
Real Salt Lake Key Bank Ford
San Jose Earthquakes Clover Wells Fargo
Seattle Sounders FC WaFd Bank WaFd Bank
Sporting Kansas City Compass Minerals Compass Minerals Children's Mercy
Toronto FC BMO GE Appliances*
Vancouver Whitecaps FC GE Appliances Canadian Tire

*sleeve sponsor prior to the MLS is Back Tournament (more info)

MLS Unites patch gives players opportunity to chime in

We’d be remiss if we didn’t also mention the additional jersey feature for teams participating in the MLS is Back Tournament. On the heels of the Black Players Coalition announcement, the league, MLS WORKS, and the MLS Players Association have come together under the MLS Unites banner to allow customizable patches below the numbers on the back of every jersey.

Unlike the NBA where players can only choose from a pre-selected list of supportive terms, MLS player are able write a message that resonates with them. You can see a variety of the messages below or read up on what each FC Cincinnati player, for example, chose.

Categories: Major League Soccer, Sponsorship