It’s been roughly 40 days since the previous Premier League season ended and Liverpool were officially crowned champions. If that seems not very long ago, well, you’re right. Thanks to the delayed home stretch of the season, the respite between seasons was shortened – a great thing for soccer fans hungry to again wake up with NBC Sports on weekend mornings.
With a new season beginning later this week, we once again dive into the jersey sponsor partners for each team competing in the Premier League during the 2020/21 season. As you may expect, brands in the betting, transportation, and insurance / finance sectors comprise a large portion of the list.
For two teams, moving away from betting sponsors has already increased the sales of next season’s jerseys. Both Everton and Aston Villa added Cazoo, an online used car purchasing site, as sponsors and have seen sales increase 60 percent and 50 percent, respectively.
Who are the 2020/21 Premier League jersey sponsors?
In terms of bucketing the different sponsor categories, betting (8) brands lead the way, followed by financial services and insurance brands (4), and airlines (2).
| Team | Sponsor | Description |
|---|---|---|
| Arsenal | Emirates | Airline |
| Aston Villa | Cazoo | Online Used Cars |
| Brighton | American Express | Financial Services |
| Burnley | LoveBet | Betting |
| Chelsea | Three | Telecommunications |
| Crystal Palace | W88 | Betting |
| Everton | Cazoo | Online Used Cars |
| Fulham | BetVictor | Betting |
| Leeds United | SBOTOP | Betting |
| Leicester City | Tourism Authority of Thailand | Travel & Tourism |
| Liverpool | Standard Chartered | Financial Services |
| Manchester City | Etihad Airways | Airline |
| Manchester United | Chevrolet | Automotive |
| Newcastle United | Fun88 | Betting |
| Sheffield United | Union Standard Group | Brokerage |
| Southampton | Sportsbet.io | Betting |
| Tottenham | AIA | Insurance |
| West Brom | Ideal Boilers | Home Appliances |
| West Ham | betway | Betting |
| Wolverhampton | ManBetX | Betting |
What brands are sponsoring other European teams?
The Premier League isn’t the only league back, of course. Check out a select few other clubs and their jersey sponsors below.
| Team | Sponsor | Description |
|---|---|---|
| Borussia Dortmund | 1&1 | Web Hosting |
| Eintracht Frankfurt | indeed | Online Employment Listing |
| RB Leipzig | Red Bull | Energy Drink |
| Bayer Leverkusen | Barmenia | Insurance |
| Borussia Monchengladbach | Flatex | Online Brokerage |
| Bayern Munich | T-Mobile | Mobile Communications |
| Schalke 04 | Gazprom | Natural Gas Energy |
| Vfl Wolfsburg | Volkswagen | Automotive |
| Atletico Madrid | Plus500 | Betting |
| Barcelona | Rakuten | eCommerce / Retail |
| Real Madrid | Emirates | Airline |
| Sevilla | Marathon Bet | Betting |
| Valencia | bwin | Betting |
| Inter Milan | Pirelli | Automotive |
| Juventus | Jeep | Automotive |
| AC Milan | Emirates | Airline |
| AS Roma | Qatar Airways | Airline |
| Lyon | Emirates | Airline |
| Marseille | Uber Eats | Online Food Ordering |
| Paris Saint-Germain | Accor | Hospitality Group |
Categories: Premier League, Sponsorship