We are a team of strategic thinkers, event marketers, creative storytellers, promotional marketers,
Captaining our team are John and Scott.
Gilt Edge Soccer Marketing founder, John Guppy, has built a reputation over the past 25 years as one of the leading authorities on the business of soccer marketing. The former Chicago Fire President/CEO and Octagon Director has helped more than 50 brands develop and execute marketing platforms to reach
the U.S. soccer consumer.
John’s extensive corporate marketing experience began in 1991 when he managed the U.S. Soccer Federation’s national corporate partnerships with clients including MasterCard and Sprint. Since that time he has helped develop and execute brand marketing initiatives in soccer for clients from multiple industries including: apparel, automotive, CPG, electronics, energy, financial services, food and beverage, healthcare, retail, technology, and telecommunications.
John has played a prominent role in the management and development of soccer properties from the U.S. Soccer Federation to Major League Soccer to College and Youth soccer. His experiences have included strategic planning, sponsorship development, broadcast negotiation, fan research, and event management. As President/CEO of the Chicago Fire John guided the Club’s move from Soldier Field to its new home at Toyota Park, leading the MLS Club to unprecedented business growth during his 3-year tenure.
John grew up playing soccer in Winchester, England, signing an Associated Schoolboy contract with his local professional club, Southampton FC. He went on to compete collegiately at New Hampshire College, where he became a two-time All-American and captained his team to a National Championship in 1989. John received his Masters Degree in Sport Management from the University of Massachusetts in 1991 – whilst acting as an assistant coach for the Minutemen and also running his own soccer camps.
Not surprisingly John’s soccer allegiances are firmly routed with Southampton FC and the Chicago Fire. He cites winning the U.S. Open Cup with the Fire in 2006 and Southampton “not” getting relegated in 1999 as two of his most memorable soccer moments. He resides in Naperville, IL with his wife Carla
and three children.
Scott joined Gilt Edge Soccer Marketing as Managing Partner in May 2010, bringing a wealth of expertise to the agency. Over a 19-year career, he has developed a deep understanding of consumer promotions, sponsorship activation, experiential marketing and digital communication within the worlds of soccer and sports business.
Scott has been a part of numerous winning teams during his career, having worked for top marketing services agencies like FCB, Ogilvy & Mather, Leo Burnett and more. In that time, he has helped brands succeed across multiple categories, including: automotive, beer, broadcast media, consumer electronics, CPG, entertainment, express delivery services, insurance, retail, solar energy, spirits and telecommunications.
Early on, Scott built and executed sports campaigns for clients invested with MLB, NASCAR, NBA, NCAA, NFL and NHL. By 2005, he was working with brands committed to a variety of sports platforms, regularly including domestic and/or international soccer properties. Scott also spent several years consulting for World Soccer Daily, aiding in their rise to become America’s top soccer podcast by 2007 (and one of iTunes most downloaded sports podcasts overall by 2008) while courting a strong portfolio of sponsors and advertising partners.
Scott grew up playing soccer in the Northwest suburbs of Chicago. But, when you’re almost 6 ft. tall by 6th grade, with the pace of a snail, it’s time
to hang up those cleats.
Visiting London for the first time in 1997, Scott happened upon Stamford Bridge and bought a ticket to see Chelsea v. Arsenal. In just two short hours, his passion for the sport was revived. From that day forward, international and domestic soccer has been a tremendous source of professional and personal interest.
Scott earned his MBA from Loyola University Chicago in 2005, was certified in Sports Management from Loyola University Chicago in 2003 and studied undergraduate marketing at Illinois State University. He lives in Chicago, IL with his wife Jeni, daughter Chatham and dog Chelsea (yep, named for the soccer club).