Promotional Marketing

Even the brightest of ideas needs a proper hook. We understand how to construct strong soccer “value” that motivates consumers to take action. Our team will craft the mechanic, coordinate the program, execute and promote the promotion.

  • Sweepstakes and contest management
  • Shopper marketing
  • Lead generation
  • Campaign prizing
  • Targeted media placement
  • Message seeding and buzz-building

Examples

  • ALCATEL

     

    To build awareness and excitement around the launch of Alcatel’s new Idol 4 mobile handset, we offered Galaxy fans Gerrard, Keane, Zardes and dos Santos emoji caricature masks as they entered the stadium. Reverse side creative introduced the phone while motivating fans to snap, share and win 2017 sideline season tickets if they included #LA4TheWin in their Tweets and Instagram posts.

  • WINDOWS

     

    Fans residing in playoff-eligible markets ahead of MLS Cup 2015 could head to local Microsoft retail locations and enter for a chance to win tickets, airfare and VIP accommodation at the match. As part of the experience, winners would have their names shown on field-side LED before kickoff – so whether you’re lucky Portland Timbers fan Josh Frickle or not, this was a pretty great prize.

  • FOX SOCCER

     

    Who’ll win Copa America Centenario? FOX Soccer asked fans to take a stand, and they asked us to build them a dynamic, socially-integrated bracket sweepstakes microsite that promoted match tune-in and rewarded correct picks with high value prizes. Check out the promo video here.

  • BUFFALO WILD WINGS

     

    In 2016, we launched a ‘Yellow Card’ program for B-Dubs guests bringing soccer trivia, match schedules and soccer-themed conversation starters to restaurant tables across 1,200+ nationwide locations. Fans were then motivated to raise a card to their server, ask for a match on their nearest TV then order some wings and a beer.

  • YINGLI SOLAR

     

    In Summer 2012, America was again captivated by the U.S. Women’s National Team as they returned from a successful Olympic campaign. Our team created a lead generation program for Yingli Solar inviting homeowners to “Kick it with the Champions” by winning a private skills challenge with USWNT players in their own backyard.

  • UNILEVER

     

    Activating the Mexican National Team at retail is a key initiative for Unilever. We execute all aspects of shopper marketing programs with retail partners, helping connect their portfolio of food brands with the Hispanic female consumer.  Watch the video to see how it’s done.