Hispanic Marketing

An executive from Univision once said that the three most important sports for Hispanics are Futbol, Futbol and Futbol. We spend a significant amount of time activating to unacculturated and acculturated Hispanic soccer consumers, and offer a full suite of services targeted to this key demographic:

  • Brand strategy
  • Consumer insights
  • Campaign development
  • Event marketing
  • Digital content production
  • Influencer outreach
  • Media buying

Examples

  • AT&T

     

    Ahead of World Cup 2014, AT&T commissioned pop supergroup Jesse y Joy to create “Corazon de Campeon”, an anthem of support for the Mexican National Team.  Check out the video we were hired to seed with US-based soccer tastemakers, influential fans and key Hispanic media.

  • DEGREE

     

    In partnership with SUM, we created a 13-part video series titled “Movimento”, hosted by Andres Guardado and introducing Degree MotionSense deodorant. Watch the video to see the unique and active nature of fans of the Mexican National Team and Major League Soccer clubs.

  • VOLKSWAGEN

     

    We took our VW tour to Hispanic grassroots events.   Our bilingual product specialists introduced consumers to VW vehicle demonstrations engaging them via a customized “Starting 11” soccer and VW product quiz.

  • UNILEVER

     

    We coordinate all activation elements for Unilever around Mexican National Team events. From media and advertising integration, to retail store events, to game day experiential and customer entertainment, we develop and execute every component.

  • POPSICLE

     

    To connect with Hispanic families during the summer months, we brought the Mexican Paletero to soccer matches. To generate a fun engagement and build our database, fans were able to text our Paletero and show their bounce back coupon to receive a free popsicle.

  • DEGREE

     

    To help bring attention to Degree’s MotionSense technology we tapped into the active nature of soccer fans. Watch the video to see us break the Guinness World Record for “longest timed Mexican wave” at halftime of the Mexico vs. Brazil match in Dallas… 84,516 fans on their feet and moving.