Experiential Marketing

We go where the soccer people are, bringing custom brand experiences to the stadiums, pubs, fields, stores and streets. Events are staffed with passionate ambassadors who comfortably use soccer to initiate human interactions:

  • Site selection, permitting and logistics
  • Experience architecture, design and fabrication
  • Staff hiring and training
  • Hospitality and VIP opportunities
  • Persuasive product trials and sampling
  • Mobile marketing programs
  • Trophy tours
  • Marketing stunts
  • Surprise-and-delight activity
  • Risk management and security
  • Lead generation and data capture
  • Measurement and reporting

Examples

  • WINDOWS

     

    Microsoft asked us to place the power of Windows into the hands of MLS fans. We developed a soccer-inspired demonstration plan, trained a staff of more than 1,500 brand ambassadors nationwide and deployed our tactics. Watch the video to see all we accomplished in 2015, our third activation season.

  • BIMBO

     

    We hosted Bimbo’s “Grilled Cheese Throwdown” at the 2014 MLS All-Star Game.  Watch the video to see the Timbers’ Jack Jewsbury lead our sampling program, featuring local chefs vying for the prize of Portland’s best grilled cheese sandwich while letting local soccer fans taste Bimbo bread.

  • DEGREE

     

    To help bring attention to Degree’s MotionSense technology we tapped into the active nature of soccer fans. Watch the video to see us break the Guinness World Record for “longest timed Mexican wave” at halftime of the Mexico vs. Brazil match in Dallas… 84,516 fans on their feet and moving.

  • VOLKSWAGEN

     

    At the 2014 MLS All Star Game, we set out to celebrate passionate soccer fans who were also passionate Volkswagen drivers. Our “Keep Portland VWierd” campaign was deployed, scouring the city to identify unsuspecting VW drivers, then surprising-and-delighting them with All-Star Game tickets, player meet-and-greets and VIP match day experiences.

  • YINGLI SOLAR

     

    The US Men’s National Team played a friendly against Brazil in Spring, 2012, a perfect setting to activate Yingli Solar’s relationships with both FIFA and US Soccer. We created and hosted a series of premium Suite and Club hospitality experiences for the brand, highlighted by an opportunity for guests to pose for a photo with the official FIFA World Cup trophy.

  • FOX SOCCER

     

    We developed, built and managed a multi-city mobile marketing tour for FOX Soccer throughout the summer of EURO 2012. The “MVP” Mobile Viewing Party program brought match viewing inside high-end customized buses that cruised the streets of America. Guests joined soccer celebrities on board to enjoy the tournament in true VIP style and with true FOX Soccer attitude.