Digital Marketing

We help clients authentically connect with soccer consumers online to amplify offline engagements, motivate action with scale and fuel social media conversation. Our team understands how best to leverage digital behavior for any soccer audience being courted:

  • Social media marketing strategy
  • Social community management and conversation analysis
  • Content mapping and placement
  • Social channel “takeovers” using soccer influencers
  • Identify paid, owned and earned media opportunities
  • Integrate emerging technologies
  • CRM and Email marketing
  • Measurement and reporting

Examples

  • WINDOWS

     

    On the eve of New York’s first-ever Hudson River Derby match at Yankee Stadium, we launched a social PR campaign for Windows giving fans a chance to light the Empire State Building in their club’s colors using #NYisRED or #NYisBLUE. After 142,024 hashtag votes, and 133,418,030 social impressions, 59% of locals voted to illuminate the iconic skyscraper in NYCFC blue.

  • WINDOWS

     

    Rivalries bring out increased levels of social media chatter from fans. Ahead of another heated Cascadia Derby, we hosted an Instagram-powered mosaic in downtown Seattle created by hand placing 1,500 Windows hashtagged photos from Sounders fans onto a giant grid. The result was a beautiful, branded art piece showcasing Nate Jaqua and Roger Levesque’s famed ‘chop’ goal celebration.

  • ALCATEL

     

    We commissioned Futbol Artist Network to design a custom set of emoji stickers for Alcatel. Fans who downloaded these officially-licensed LA Galaxy and NYCFC caricatures by redeeming an Alcatel-specific code within FAN’s app could share the branded content via SMS plus many popular social and messaging networks. To say the program was ???? would be an understatement.

  • FOX SOCCER

     

    From the start of 2010 to the time FOX Soccer was rolled into the larger FOX Sports umbrella in 2013, it was our pleasure to lead the network’s social media strategy. We grew their collective community 4,900% to more than 2,500,000 people and did so using a proprietary strategy that ensures every message shared is delivered with a very specific, measurable purpose in mind.

  • VARIOUS

     

    We execute digital media planning and buying for several clients, while also providing consultation to our clients’ media agency partners. We are obsessive about the soccer consumer and know how, when, and where to reach the target audience via display media, paid social, and search engine marketing.

     

  • PANINI

     

    We lead the Panini America social media channels ahead of key soccer moments. Twitter takeovers, shareable content around specific match developments, seeding campaigns with soccer tastemakers and more. When Panini needs to authentically engage the American soccer audience, they know we’re the perfect folks for the assignment.