Branded Content

Digital content is a powerful medium to reach and engage the soccer millennial. We pair our in-house talent with a nationwide network of reputable soccer artists and storytellers to create original productions and amplify experiential activities.

  • Content Strategy
  • Copywriting
  • Art direction
  • Graphic design
  • Video capture and photography
  • Content development, editing and production

Examples

  • WINDOWS

     

    To amplify Windows NYCFC v. RBNY rivalry campaign we worked with KICK TV to develop digital content that celebrated and shared the story on the birth of the NY MLS rivalry. Watch the video to see how the story played out and what color the Empire State Building was lit the night before the game.

  • PEPSI

     

    To promote Pepsi Max’s partnership with U.S. Soccer we created a commemorative poster series featuring some of the U.S. Teams’ biggest stars. To extend the story, this behind-the-scenes video with famed photographer Jonathan Mannion captured the energy on set and personalities of the players.

  • DEGREE

     

    As part of Degree’s integrated U.S. Soccer “Do:More” campaign during World Cup 2014, we spearheaded the creation of a 16-part video series chronicling the American Outlaws experiences in Brazil.  Watch the video and feel the “Do:More” passion of the USA’s most passionate fans.

  • HEINEKEN

     

    Heineken asked us to develop a B2B focused educational platform for accounts considering soccer marketing activities on-premise. We developed, published and hosted “The Heineken Assist”, a weekly offering of digital content designed to help subscribers understand key upcoming matches, kickoff times / TV broadcast channels, newsworthy banter and current Heineken promotions.

  • DEGREE

     

    At the 2014 World Cup, U.S. Captain Clint Dempsey “did more” by scoring a goal within 30 seconds. Leveraging this insight we challenged fans to step up, feel the heat and compete in a quick fire trivia quiz with Clint to see who could “Do:More” in :30. Check out the socialized video.

  • PEPSI

     

    Pepsi was looking to gain maximum value from their allocation of event tickets for the sold out USA v. Argentina match in NY. We took to the soccer streets of NY with a unique “Blue Card” surprise and delight activation. Social mentions and an engaging video helped extend the brand story.