On Sunday night, the US Women’s National Team defeated Jamaica 6-0 in the 2018 CONCACAF Women’s Championship Semifinal. While a huge win to advance to the championship game – this game also had other major implications. With the win, the USWNT had officially qualified for the 2019 Women’s World Cup.
The USWNT announced their World Cup qualification to their 2.2m followers with relatively low fanfare – only 482 retweets and 2,600 likes (as of 10/17/18).
— U.S. Soccer WNT (@ussoccer_wnt) October 15, 2018
However, you couldn’t avoid the news, or the USWNT, on social media that night. The USWNT social team had coordinated prior with other sports teams across a variety of sports to provide a congratulatory graphics and copy for the big moment.
— New Orleans Pelicans (@PelicansNBA) October 15, 2018
— Denver Nuggets (@nuggets) October 15, 2018
— San Francisco Giants (@SFGiants) October 15, 2018
All in all, 39 other major Twitter accounts from the NFL, NBA, MLB, NHL, MLS, USL, NWSL and more congratulated the USWNT on qualification with the USWNT branded graphics. In total, they amassed 3,169 retweets and about 37,280 likes and averaged 81 retweets and 956 likes per tweet (as of 10/17/18). They expanded their reach across multiple sports and multiple geographical regions, making it almost impossible to not see that the USWNT had qualified for the 2019 Women’s World Cup.
This campaign generated over 650% more retweets and over 1430% more likes than @ussoccer_wnt’s initial tweet announcing their qualification.
For teams looking to expand their social media reach in a way beneficial to all parties involved – the USWNT social team has laid the blueprint out for you.