Only a few weeks after breaking the FIFA Women’s World Cup record for goals scored in a match, The U.S. Women’s National Soccer Team is back shattering records.
Following a stress-free group stage and and nail-biting victories over France and England, the team is headed to their third straight final and fifth overall in program history. Not only are the women winning on the field; their on-field success coupled with their status as role models has also made a huge impact on jersey sales. Nike recently announced this year’s home kit is now the highest-selling jersey (men’s or women’s) on Nike.com in one season – a remarkable stat that shows the popularity of players like Alex Morgan, Megan Rapinoe, and Carli Lloyd.
But why is the jersey so popular? Yes, the jerseys were designed specifically with the marquee tournament in mind, but what makes the jersey unique? Let’s highlight some of the design features to highlight.
- Unlike the 2015 tournament which featured the USWNT in white kits with neon yellow socks, in this year’s tournament the women are wearing red, white, and blue – patriotism sells!
- The design, particularly the stripes on the sleeve cuffs, harken back to the 1999 team who won the World Cup on U.S. soil and inspired a generation of players
- There are three stars down the sides of the shorts to honor the three World Cup-winning teams
- The back of the jersey top features a melding of the names of all 50 states, as well as the continuation of the three-star theme
- Finally, the jerseys are a USWNT-only design; sorry, MNT!
Categories: Women's World Cup