John GuppyScott Hutchison

Brand Marketers - World Cup 2018 is Still What the Doctor Ordered

Psychologists generally believe there are five stages of grief: denial, anger, fear, bargaining, acceptance.   Sadly, defeat against Trinidad & Tobago last Tuesday night meant U.S. Soccer fans across America were kicked straight into this Kübler-Ross model for dealing with emotional loss. The same can be said for brand marketers…

October 17, 2017