After 13 years of lobbying and a litany of renderings, D.C. United’s stadium plan was finally given the green light last night by the D.C. Zoning Commission. That announcement is the culmination of a great week for one of the League’s most historic Clubs, as earlier this week D.C. United announced a naming rights partner for their stadium in Buzzard Point. The announcement of D.C. United’s partnership with German automaker Audi is a huge deal for the Club and for the League. While no specific dollar amounts were released, it is believed to be one of the largest in the league with a length of at least 12 years.
Audi’s North American headquarters are in Northern Virginia, so D.C. United is a logical choice for the brand who has also been Major League Soccer’s automotive sponsor since 2015. The stadium naming rights deal will be Audi’s second – their other deal is with FC Ingolstadt 04 in Ingolstadt, Germany, home of their corporate headquarters.
A ceremonial groundbreaking for Audi Field is slated for February 27th with eyes on the 2018 season as the Club’s first in their new digs. For more information on the Audi deal, click here.
Categories: Major League Soccer, Soccer Marketing, Sponsorship