It cannot be understated; Dr. Pepper Dallas Cup is one of the world’s best youth soccer tournaments. Take a few seconds to think of the World’s best players. Most of whom you come up with will have found their start in Dallas, TX. Wayne Rooney, David Beckham, Raul, Keylor Navas, Javier “Chicharito” Hernandez, Ronaldinho, Robinho, Landon Donovan and Clint Dempsey are among the vast alumni network of seasoned professionals who found their start at the youth tournament.
With this talent pool and the plethora of professional teams who apply to play at the tournament – latest reports sit at about 400 teams – there’s a major commercial interest in the tournament. In fact, this interest will only increase after recent news that Univision has inked a landmark broadcast agreement with the youth tournament. As part of this agreement, Univision Deportes will broadcast select group matches as well as the semi-finals and final of the tournament. Think about that, a youth soccer tournament in the U.S. will be broadcast on national television. That coupled with well over 150 teams played at many different facilities across Dallas as well as major matches being played in both Toyota Stadium (home of FC Dallas) and the iconic Cotton Bowl stadium, there will plenty of touch points for brand marketers to get in front of soccer-crazy fans.
It’s important to note that the breadth of the consumer at Dr. Pepper Dallas Cup ranges from young kids to parents who are there supporting their children. Being a true “world” event Dallas Cup gives the brand marketer a one-stop shop to market to a wide array of ages, backgrounds, languages, and ethnicities.
Categories: Broadcast, Event Marketing, Sponsorship, TV Rights, Youth Soccer