Dillon Payne

Chelsea FC Connects with American Fans Via #CFCFansgiving

It says it in its name, “Thanksgiving”. There are many ways to give thanks, a hug, a handwritten card, or giving someone a super awesome gift right out of the blue. This is what twitter channel, ChelseaFCinUSA, chose to do during the week of Thanksgiving as a way to give back to the many Chelsea fans in America who give their attention, love, time and money to the club.

The gifts were broken into tiers and covered a very large swath of fans from sea to shining sea. In addition to their specific prizing tiers, Chelsea highlighted specific fans that were worthy of more personal gifts, which ranged from personalized video messages to a VIP flyaway trip to see Chelsea play at Stamford Bridge.

All-in-all, #CFCFansgiving was a unique program which allowed the club to personally thank many of their supporters for all they continue to do to keep the blue flag flying high in this country.

 

TIER 1 – A Pint On Us

 From all of the boxes shared on Twitter, Tier 1 was the most widely gifted tier, which really allowed for Chelsea to thank as many fans as possible. When fans opened their Fansgiving box, they found two ChelseaFCinUSA glasses alongside a gift card. As part of the box, the fan also received a personalized letter, which asked him/her to have their next pint on the club. It’s a small gesture, but it goes a long way to show their thanks with well over 100 fans being gifted tier 1 prizing.

 

TIER 2 – 2018/19 Home Jersey

 Chelsea then stepped up the prizing starting with Tier 2. For the 40 fans that were surprised with this “thank you”, they were lucky enough to receive a brand new, 2018/2019 home jersey. The best thing about this gift is that its use is universal! It can be worn to a match, worn to the supporter’s bar, or just worn out and about again proving ChelseaFCinUSA’s mantra that this is Chelsea country.

 

Tier 3 – 2018/19 SIGNED Home Jersey

Chelsea continued to bring out all the stops when thanking its fans. For their final tiered give away, Chelsea surprised 10 fans with ‘18/’19 kits with the added bonus that they were signed by the first team roster! Bear in mind that these boxes were a total surprise and arrived at fans doorsteps without any notice. So imagine the astonishment of a fan receiving a #CFCFansgiving box stuffed with a signed jersey of the current first team roster.

 

Rich Content Pieces

In addition to the tiered giveaways, Chelsea provided a few special fans with surprises that won’t soon be forgotten. Grab some tissues and see below for links to the giveaway videos, which may just melt your heart and water your eyes.

Fehlen Family

Scott LaPointe

Emma & Alex

Cesar & Sebastien

 

 

 

Categories: Chelsea FC, Digital Content, Premier League, Social Media