Category Archives: World Cup

FOX Sports Unveils World Cup Campaign

by Mike Koeshartanto

During the 2022 MLB All-Star Game, FOX Sports debuted a TV spot featuring Jon Hamm as a startled Santa Claus – the first glimpse at the network’s 2022 FIFA World Cup marketing campaign. As a reminder, the twenty-second edition of the FIFA World Cup is the first to be held…

July 20, 2022

The 2026 FIFA World Cup Host Cities

by Mike Koeshartanto

After years of speculation as to which cities and stadia would be selected to host games during the 2026 FIFA World Cup, FIFA finally unveiled the list to the world on June 16. Much was debated about the merits of different cities and why City A should host over City…

June 21, 2022

Who Watches the World Cup?

by Mike Koeshartanto

The teams have qualified, the groups are set, and the countdown to the 2022 FIFA World Cup continues. Over the next six months, many brands and marketers will brainstorm ways to leverage the power of the tournament and reach both ardent and casual fans through the sport of soccer. As…

April 05, 2022

2026 World Cup Host Cities in the USA

by Mike Koeshartanto

FIFA recently finished conducting its site visits to potential 2026 FIFA World Cup host venues ahead of an expected host announcement in early 2022. To get a better sense of which U.S. markets may ultimately be selected among the 17 candidates, we gathered the GESM troops to get a consensus….

September 27, 2021

FOX Sports House Brings Soccer to SXSW

by GESM Team

In celebration of South by Southwest (SXSW), we’re winding back the clock to reminisce on a previous activation. SXSW may be online this year, but it wasn’t in 2018 when we partnered with FOX Sports to drum up excitement for the 2018 FIFA World Cup via the FOX Sports House….

March 14, 2021

Guide to the 2022 FIFA World Cup

by Mike Koeshartanto

The 2022 FIFA World Cup will be here before you know it! We’ve organized a guide to make sure you’re prepared for the 22nd edition of the world’s greatest sporting event. From tournament dates to host cities and World Cup format to ticket info, we’ve got you covered. When is…

February 10, 2021