Category Archives: Heineken

Heineken and MLS Extend Their Partnership Til 2022

by Harrison McIntire

Heineken Rivalry Week is going nowhere. On March 20th, MLS announced a 5-year extension of their partnership with the beer producer through the 2022 season. Heineken will continue to have the naming rights for moments like Rivalry Week, activations that surround it, and have digital content integrations, but most importantly…

March 20, 2018

Heineken Wants to Reach Multicultural Millennials Through Soccer

by Matt Clay

When it comes to soccer and beer, Heineken wants to be the first brand that comes to mind for multicultural millennial American consumers. They’ve been the Official Beer of Major League Soccer since 2015, taking over from Budweiser. In addition to LED television signage, they’re also the presenting sponsor of MLS…

August 30, 2017

Heineken Launches ‘Soccer is Here’ Program

by Mike Koeshartanto

Big news from Heineken yesterday, as the brand officially launched its U.S. based ‘Soccer is Here’ campaign. Lots to be excited about as fans, with lots of places to engage in digital, at retail and on-premise. The brand has created an interactive digital desktop, tablet and mobile compatible soccer hub that will…

January 29, 2016