German giants Bayern Munich have partnered with Yahoo Sports to promote content across several key global markets including the United States, Asia, Latin America, and Central Europe. The aim is to help position the club against other top European teams, including Manchester United and FC Barcelona, and promote Bayern in new markets. This deal comes on the heels of a summer 2015 partnership with GOAL.com for additional exclusive content in North America.
Categories: Bayern Munich, Digital Content, Soccer Marketing